World Water Day 2021: Inspiring Water Conservation Campaigns

The idea for this international day dates back to 1992, when the United Nations Conference on Environment and Development was held in Rio de Janeiro, and the United Nations General Assembly passed a resolution declaring March 22nd of each year as World Day for Water, to be observed beginning in 1993.

World Water Day 2021: Inspiring Water Conservation Campaigns
Photo by Abigail Keenan on Unsplash

In 2010, the United Nations declared 22 March to be World Water Day, recognising "the right to safe and clean drinking water and sanitation as a human right that is vital for the full enjoyment of life and all human rights." The theme for the year 2021 is 'Leaving no one behind,' which targets the 2.1 billion people who, according to the UN, do not have access to safe drinking water at home, and consumers are invited to participate in a number of global activities to address this issue. Due to the coronavirus epidemic, World Water Day 2021 was observed virtually, with the publishing of the United Nations Water Development Report, which provided policy recommendations to various countries on how to address the water issue. The UN website also encourages individuals to use social media to join in online discussions about the importance of water. #Water2me and #WorldWaterDay are two hashtags that can be used to start a digital conversation.

Why Should We Care About Saving Water?

With rising population rates and only a limited fraction of the world's water suited for human consumption, it's only natural that we should protect and maintain this valuable resource. Water conservation entails making the most of our limited water supply while also properly caring for it. Since all of us rely on water to live, it is our obligation to learn more about water conservation and how we can help keep our supplies clean and secure for future generations. Here are a few reasons why water conservation is critical:

  • It reduces the impact of drought and water shortages.
  • It protects you from growing costs and political chaos.
  • It contributes to the preservation of our ecosystem.
  • It provides access to water for recreational purposes.

Water conservation is not a work for scientists, hydrologists, foresters, wildlife managers, city planners, farmers, or mining owners, to put it in another way.  Rather, it is up to every one of us to practice water conservation.

A water shortage is unavoidable. The water crisis has numerous aspects, from scarcity to faeces-tainted drinking water. Several organisations have used major campaigns to express their concerns about the growing issue on World Water Day. So, let’s have a recap on a few virtual campaigns that the brands did on World Water Day 2021.

Source: Adgully, The Balance Small Business 

Hiwali Pipeline Project

Video by Astral Foundation on YouTube

The Hiwali Pipeline Project was part of an Astral Group commitment to provide water to isolated areas where access to water is problematic during the summer months. It shows the Hiwali hamlet and the inaccessible water conditions there, as well as the locals' joy when they witness the new pipeline being installed and realise they won't have to walk two kilometres for water every day.

Source: Brand Equity

Jal Jangal aur Jeevika (Water, Forest and Livelihood)

Video by ITC on YouTube

The video film created by ITC to commemorate World Water Day is a call to action to help protect our forests and water resources. The film delivers the notion that while climate change and overuse have resulted in a water crisis, there is still time to preserve nature's gifts. It increases the possibility that future generations will be left with nothing but deserts. The film also shows how ITC has helped to improve the environment by conserving forests and water.

Source: Brand Equity

Let Us Go Blue

Video by Vibgyor on YouTube

Vibgyor Group of Schools kids authored and produced a video called "Let Us Go Blue," which encourages water conservation. The video shows these children at home conserving water by closing taps securely and exchanging knowledge and statistics on the global water crisis.

Source: Brand Equity

Close The Tap

Video by Geometry Colombia

For the first time in 90 years, Colgate turned their name into a reminder to "Close the Tap" and used their little box as a new medium that reaches 85 percent of the country's toilets. On World Water Day, they released a special edition through Colombia's largest supermarket chain, turning its packaging into Prime Time, Late Time, Early Time, and All-Day advertisements to reach every restroom. 'Close the Tap' is a medium that motivates thousands in 12 cities and has an influence on millions as they brush while saving enough water to last a month for one million people. 

Source: Campaigns of the World

Every Drop Is Unique

Photo by PNR

Water has always been at the heart of PNR's projects, thus they want to commemorate this significant day. Their clients can make the best use of this valuable resource thanks to the goods they create and manufacture, and they aim to increase awareness about water conservation and water valorisation in general. Water is valued and celebrated by the company as a production and socioeconomic component. As a result, PNR feels compelled to protect this resource by advocating its proper and responsible usage. As a result, they began the Every Drop Is Unique campaign. They offered some content that they feel is critical for proper water management at an industrial level throughout the months of March and April 2021. They discussed how optimising a spray system is a critical step in water conservation, as well as proper nozzle maintenance and winning situations in which our solutions resulted in significant water savings.

Source: PNR

Conclusion

Water shortage is a major problem in many countries. It is a symbiotic ingredient and an essential component for life to exist. Due to the obvious disruption in the natural filtration system, the amount of drinking water under the earth is decreasing. Rainwater runs away instead of entering the earth due to deforestation and a lack of plants. All critical tasks related to preventing water loss, unnecessary consumption, and waste, as well as water quality degradation, should be followed. Water conservation involves foresight and work, but even a small amount can make a difference. Don't think that what you do is insignificant. We can all make lifestyle changes to lower our water consumption. The key is to make water conservation a way of life, rather than something we think about every now and again.