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Emi Idura Che Hashim is a founding Director and principal consultant of Top2ToeStyliesta Image Consulting. She is a Certified Professional Image, Etiquette and Color Consultant (CPICC-UK) and Personal Branding Strategist (CPBS-USA). The author of 'Kuasa Warna', she was awarded Malaysia's Women Leaders (The Golden Globe Tigers Award 2019).