Omnichannel Marketing For A Shopper Centric Approach, A Must Shift In Marketing Strategy, With Market Masters

Omnichannel retailers must develop strategies to reach customers wherever they are and provide a memorable, seamless experience at every touchpoint.

Transcript:

In this episode we are going to talk about Shopper-Centric Rather than Channel-Centric. Omni-Channel vs Multi-Channel Experience

I am Jennifer and I have with me our guest for the day, Beth. Hey Beth!

Talking about Shopper-Centric Rather than Channel-Centric. Omni-Channel vs Multi-Channel Experience, well could you elaborate to our listeners!

We are all aware that today's consumer trip is tough to forecast. Omnichannel retailers must develop strategies to reach customers wherever they are and provide a memorable, seamless experience at every touchpoint.  With the road to purchase frequently zigzagging through several channels and devices, from desktop to smartphones and tablets, ecommerce sites to mobile applications, and even brick-and-mortar stores, marketers are pushed to challenge the distinctions between omnichannel and multichannel marketing.

What are The Key Differences between Omnichannel Marketing vs Multichannel Marketing

What makes omnichannel marketing better than multichannel marketing?

What is the most difficult aspect of implementing a full-fledged omnichannel strategy?

How to Build an Omni-Channel  focused Marketing campaign?

Learn this and more - Listen to this Podcast!