5 Strategies to Make Great Content for TikTok Engagement

TikTok is one of the most popular social media platforms. This article will show you how to make great content to increase your TikTok engagement.

5 Strategies to Make Great Content for TikTok Engagement

TikTok has become one of the most popular short-form video platforms. It has skyrocketed in popularity since it launched in 2016, creating a new opportunity for social media influencers and content creators. TikTok is now the fifth non-game application that has been downloaded more than three billion times.

TikTok users are increasing over time, it encourages content creators to make great content because audiences expect to be either entertained or informed (or both) with every clip.

While creating short-form content presents a unique challenge, these five strategies will inspire you with some ideas to make great content for TikTok engagement.


1. Make Entertaining and Interactive Content

The first strategy to make great content for your TikTok engagement is to make a video that is entertaining and interactive. 

Pick one main point that you want to share as you need to make a big impact in a short amount of time—up to 60 seconds on TikTok. Explore any visual media that you can use to help you deliver that main point. 

Make a short video using proper effect and music that is entertaining will be more memorable for your audiences. Do not forget to add an interactive element by inviting your followers/audiences to comment on your content, or to recreate your content as a challenge. 

Once you have already made entertaining and interactive content, make sure you post it at the right time to reach its maximum potential.


2. Celebrate Special Occasions or Holidays

There are many special occasions or holidays in a year that you can celebrate, why not make content based on these special days?

You can start marking your calendar to keep track of upcoming special occasions and then make content based on this calendar. 

TikTok users tend to seek out videos about something that is related to a special day or event. For example, TikTok made a challenge to celebrate Indonesia's Independence Day using the hashtag #BerjuangBerkreasi. This hashtag has been effectively increasing TikTok engagement for related content.

Other than national holidays, you can also make content based on other occasions that mark special issues as example, International Women's Day. This day is a time to recognize the accomplishments and importance of every woman around the world. 

Create content that has Women's Day as the main topic, because, on this day, TikTok users are usually seeking out videos about women or gender equality.


3. Create a Tutorial or Do It Yourself (DIY) Content

Tutorials or do it yourself the content of all varieties have a special place on social media—this kind of content always attracts huge numbers of viewers. The reason behind this is everyone wants to learn something new, or get ideas on what to do in their free time, especially if you can break it down into 60 seconds or less.

Content like make-up tutorials, quick-cooking tutorials or easy fitness at home tips are examples of subjects that are most popular and can boost TikTok engagement.

Share your talent and knowledge on TikTok, educate your audience. Give your audience not only entertaining content but also well-informed ones.


4. Create A Duet and Stitch Content

Duet and Stitch are features that are found in the TikTok effects menu that allow you to collaborate with other users. The duet effect creates a split-screen that allows you to make duet content with other users. 

The stitch effect, on the other hand, allows other users to clip and edit a recording in response to an existing TikTok video. With these effects, you can make content that will have interaction with other users.


5. Use the Q&A Feature to Make Content

Before you create, try to find out what questions your followers are asking. Accounts that are crushing on TikTok create relatable content that answers real questions or addresses problems that people actually have. 

Q&As are a great way for your followers to engage with you, and they can inspire new content ideas.

Luckily, TikTok has streamlined this process with its Q&A feature, which lets your audience submit questions. Creating content-based on Q&A that you had with your followers will increase your TikTok engagement.



TikTok is one of the most popular social media platforms. While creating and recreating viral content helps to attract more viewers for your videos, those five strategies will also help your TikTok account get more engagement.