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Editor's Pick

Rajkumar Rao To Promote Lendingkart As Brand Ambas...

Lendingkart has roped in actor Rajkumar Rao as its first brand ambassador to engage with m...

Perspectives

Brand Play On Ipl: To Be, Or Not To Be Hitting It ...

Since IPL enjoys a wide viewership, ads released during the IPL season also target consume...

Editor's Pick

The Growing Significance Of Leveraging CTV With Pr...

The increasing awareness and adoption of CTV have become a major vehicle for advertisers i...

Best Practices

When Should You Use Remarketing Lists For Search A...

Remarketing lists for search ads provide yet another opportunity to tailor your search cam...

Editor's Pick

MIA Research Report: Optimising The Cost Of Digit...

Marketing is the total of all the components that go into getting a customer, right from m...

Tips

Marketing Funnel vs Sales Funnel: What Is The Diff...

Even though marketing and sales functions work together to achieve business objectives, th...

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